Not so long ago it was enough for the company just to have a website, and they had a large number of customers.
However, those days are over. Today, the website is just an initial step, but it is necessary for any advertising success. You will be surprised when we give you some interesting statistics on online business.
For example, did you know that in 2018, 6 out of 10 small businesses did not have a website? If you fall into this 60 %, we advise you to hurry to create your website using WordPress.
You are wondering why WordPress? Because it uses as much as 33% of the entire web and offers excellent ready-made themes and plug-ins!
However, even if you are using WordPress, optimization is needed to better use of potential customers. In this article, we have written the best tips for optimizing WordPress web sites!
Make an excellent roaming plan
Before starting a website, it’s essential that you choose a quality roaming plan. Your web hosting is the home of your website, so there is no room for compromises!
The web hosting service must provide:
- Fast and stable hosting
- Regular maintenance and upgrade
- Reliable customer service and support.
It is essential that you choose a hosting provider and a plan that meets the requirements of your business. Do not let your first step be wrong.
Choose a visually appealing theme
The appearance is very important because people are visual creatures. So, users need to offer what they want and need. Your website must be recognizable and must leave a strong visual impression on your customer. Therefore, the choice of a theme is crucial!
When choosing a theme, follow these guidelines:
- Nice and responsive design
- Latest functionalities
- Friendly for optimization
- Easy adjustment functions
Also, be sure that you have chosen the right set of colours to bring out specific emotions to your visitor and create a strong link with your brand.
Speed up the download time of your site
Regardless of your business idea, your website must function very quickly. Users do not tolerate websites that are loading very slowly. The speed of your site depends on your hosting plan, but here are some tricks that you can take into account for faster responsiveness:
- Customize visual content and remove any large images, videos, or documents.
- Use the right tool to use high-quality videos
- Minimize HTTP requests that are required when downloading
- Use fewer plug-ins
- You need to use browser caching.
Plug-ins should be updated
WordPress is known for useful plug-ins that help you do everything you can imagine. If your goal is to increase the acquisition of potential customers, then use the plug-ins that are designed for this, and you’ll see what you can accomplish with this. However, not just their use, but the plug-ins need to be regularly updated. If you do not do this, then you place the security of the site on the cube, and of course, you do not want to do that.
Optimize the website for the search engine
Here are some tips on how to optimize a website for search engines to increase traffic to the page:
- Create effective keywords and strategies
- Check the competition
- Create quality and useful content
- Make sure you have advanced internal and external links on your site.
Create attractive content
Content builds brand awareness, which is the first touch of a customer on the path you’ve created for them. For today’s marketing, it is essential that you create useful content daily and help day-to-day users to solve specific problems.
By using keyword research, you will find out what problems your potential customers are experiencing, and in that way, you will get a topic for writing content to answer their questions. Start writing blog, then share your content on social media or where your customers are located. And of course, always try to write better quality content than your competition!
Visualness is important!
Once again, we are visual beings, and that’s the fact. Look around you, visually appealing people and things, we attach the higher value. So we ask you, would you trust a company with an old web site that is poorly responsive and contains foggy photos? Your answer is clear.
Remember the following: Getting potential customers will be much more successful with a quick response page and high-quality images.
Many websites offer you quality free photos, such as Pexels, Unsplash, Pixabay … We advise you using copyrighted photographs to best visualize your business.
Optimization for mobile devices
Regardless of the industry in which you are and what your audience is, your website must be optimized for mobile devices. Today, almost all smartphone owners also access the Internet through them.
According to the survey data (Statista), in 2018, as much as 52% of all web traffic came via mobile devices.
Statistical percentages of online traffic via mobile devices from 2009 to 2018
Some tips on how to quickly optimize your mobile site:
- Make the text readable as soon as it is displayed and may not require the visitor to reduce it or increase it
- Make sure your images and videos are also visible on mobile devices
- All buttons must be large enough so that users can simply click on it
- Improve the speed of your website, as mobile devices typically have a slower download speed than computers.
Getting potential customers today is one of the key points in marketing, so we should not ignore its importance. However, be aware that success will not come overnight. Website optimization is a long process that needs to be done correctly. If you do not have experience with that, we advise you to leave this work to us. We will take responsibility and provide excellent results.