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Great ways to optimize your WordPress site

Great ways to optimize your WordPress site

Not so long ago it was enough for the company just to have a website, and they had a large number of customers.

However, those days are over. Today, the website is just an initial step, but it is necessary for any advertising success. You will be surprised when we give you some interesting statistics on online business.

For example, did you know that in 2018, 6 out of 10 small businesses did not have a website? If you fall into this 60 %, we advise you to hurry to create your website using WordPress.

You are wondering why WordPress? Because it uses as much as 33% of the entire web and offers excellent ready-made themes and plug-ins!
However, even if you are using WordPress, optimization is needed to better use of potential customers. In this article, we have written the best tips for optimizing WordPress web sites!

Make an excellent roaming plan

Before starting a website, it’s essential that you choose a quality roaming plan. Your web hosting is the home of your website, so there is no room for compromises!

The web hosting service must provide:

  • Fast and stable hosting
  • Regular maintenance and upgrade
  • Reliable customer service and support.

It is essential that you choose a hosting provider and a plan that meets the requirements of your business. Do not let your first step be wrong.

Choose a visually appealing theme

The appearance is very important because people are visual creatures. So, users need to offer what they want and need. Your website must be recognizable and must leave a strong visual impression on your customer. Therefore, the choice of a theme is crucial!

When choosing a theme, follow these guidelines:

  • Nice and responsive design
  • Latest functionalities
  • Friendly for optimization
  • Easy adjustment functions

Also, be sure that you have chosen the right set of colours to bring out specific emotions to your visitor and create a strong link with your brand.

Speed up the download time of your site

Regardless of your business idea, your website must function very quickly. Users do not tolerate websites that are loading very slowly. The speed of your site depends on your hosting plan, but here are some tricks that you can take into account for faster responsiveness:

  • Customize visual content and remove any large images, videos, or documents.
  • Use the right tool to use high-quality videos
  • Minimize HTTP requests that are required when downloading
  • Use fewer plug-ins
  • You need to use browser caching.

Plug-ins should be updated

WordPress is known for useful plug-ins that help you do everything you can imagine. If your goal is to increase the acquisition of potential customers, then use the plug-ins that are designed for this, and you’ll see what you can accomplish with this. However, not just their use, but the plug-ins need to be regularly updated. If you do not do this, then you place the security of the site on the cube, and of course, you do not want to do that.

Optimize the website for the search engine

Here are some tips on how to optimize a website for search engines to increase traffic to the page:

  • Create effective keywords and strategies
  • Check the competition
  • Create quality and useful content
  • Make sure you have advanced internal and external links on your site.

Create attractive content

Content builds brand awareness, which is the first touch of a customer on the path you’ve created for them. For today’s marketing, it is essential that you create useful content daily and help day-to-day users to solve specific problems.

By using keyword research, you will find out what problems your potential customers are experiencing, and in that way, you will get a topic for writing content to answer their questions. Start writing blog, then share your content on social media or where your customers are located. And of course, always try to write better quality content than your competition!

Visualness is important!

Once again, we are visual beings, and that’s the fact. Look around you, visually appealing people and things, we attach the higher value. So we ask you, would you trust a company with an old web site that is poorly responsive and contains foggy photos? Your answer is clear.

Remember the following: Getting potential customers will be much more successful with a quick response page and high-quality images.

Many websites offer you quality free photos, such as Pexels, Unsplash, Pixabay … We advise you using copyrighted photographs to best visualize your business.

Optimization for mobile devices

Regardless of the industry in which you are and what your audience is, your website must be optimized for mobile devices. Today, almost all smartphone owners also access the Internet through them.

According to the survey data (Statista), in 2018, as much as 52% of all web traffic came via mobile devices.

Statistical percentages of online traffic via mobile devices from 2009 to 2018

  • %

Source: Statista

Some tips on how to quickly optimize your mobile site:

  • Make the text readable as soon as it is displayed and may not require the visitor to reduce it or increase it
  • Make sure your images and videos are also visible on mobile devices
  • All buttons must be large enough so that users can simply click on it
  • Improve the speed of your website, as mobile devices typically have a slower download speed than computers.

Getting potential customers today is one of the key points in marketing, so we should not ignore its importance. However, be aware that success will not come overnight. Website optimization is a long process that needs to be done correctly. If you do not have experience with that, we advise you to leave this work to us. We will take responsibility and provide excellent results.

Maintaining a website

Maintaining a website

To maintain the reliability and security of your WordPress website, you need to maintain it regularly. For some maintenance, it is updating content or optimising a website for search engines, but in this article, we will focus on support that ensures safety and reliability.

Secure your investment

Do you realise that your vehicle and the content management system have something in common? Both require regular maintenance that ensures smooth operation and safety. You need to change oil and tires in the car and use security patches and security databases in the content management system. The content management system requires maintenance, but the price you can pay without maintenance can be very high for both your business and your users.

A system that is not regularly maintained is more susceptible to intrusion or manipulation and can result in loss of functionality. Divided online maintenance may also be compromised by sensitive information such as user account information. If you have used the resources to create an excellent website, why not make regular updates to ensure a long life?

An excellent maintenance plan includes backups of your site for emergencies, but it must also ensure that all modules, integrations and plug-ins work correctly and securely.

Hackers and bots are always looking for vulnerabilities in obsolete websites to exploit their weaknesses. When damage arises, it is challenging to repair it, especially the reputation. But repair can also be costly.

Consuming thousands of euros for retroactive work to locate intrusion, cleaning the problem, testing, and deployment is not appropriate. After all this, you still need to concentrate on dealing with injury, lawsuits and public relations to minimise media damage and the anger of customers.

Regular maintenance is carried out as an insurance plan against unforeseen problems. Preventive maintenance can save you a lot of money, so do not wait for an accident.

Think about your users

Violations can quickly get out of control. A poorly maintained website can even become a big responsibility, your responsibility. Unnecessary files and data can slow down your site. Spam, like comments, can cause a lot of damage by using valuable resources and influencing search engine rankings. Security errors allow attackers to use your website for fraud, spread malware and trigger further attacks.

If you like it or not, web pages require regular maintenance if you want to prevent the invasion and maintain security. Supporting your site and ensuring that the modules are safe and working properly is smart business.

How to make sure your online store is mobile-friendly?

How to make sure your online store is mobile-friendly?

If you offer your products or services in an online store, and you have not thought about customers who use mobile devices and tablets, you do not reach a relevant audience. It is therefore essential that you also customise the site for these users, as this cartridge can pay you a great deal of remuneration.

We can not emphasise more the importance of excellent user experience for customers who make purchases via mobile devices. Websites created on the WordPress platform offer you great themes and plug-ins that are already ready to excite mobile users, but you still need some extra work to take an excellent user experience. In this article, we will show you the benefits of online stores that are friendly and personalised to mobile devices.

Why should the online store be mobile-friendly?

The fact is that today, more users access the Internet via mobile devices than desktop computers. If your web store is not mobile-friendly and is displayed the same way on a desktop computer, it’s very opaque and unfriendly for users. It is very likely that the buyer will not make the purchase and will leave the site and find another one that is adapted for his device. It may also happen that Google is punishing you with a poor view of your website in search engines.

How to make sure that your online store is mobile-friendly?

Test! Simply access your online store through various devices, and you will be best placed in the role of your customer. You can also leave this work to us, and we will take care of excellent user experience.

Mobile-friendly online sales channels

We all know eBay and Amazon. Both online marketers have created their mobile application and also a customised website, so if you offer your products on these two channels, you do not need to worry and waste time for changes and improvements. But beware of the content of your products and adjust it to the display.

Shopify in Woocommerce

There are plenty of ready-made themes that adjust the display according to the size of the device through which the online store is open. Of special importance is the responsiveness of the page where the customer enters his information and confirms the order. Nothing should be left to chance!

If you do not use any of the above, and your web site is not personalized for mobile devices, then we recommend changing topic or reformatting. Here, with our knowledge, we can come to the aid and provide for the satisfaction of the users of your site and store.

There are two options: you can create separate pages that are mobile-friendly (smartphones users are redirected to these pages) or the responsive web pages that are adapted to the devices on which they are open. We advise you to opt for other options, as they are much more useful and practical in the long run, as you can manage and update them simultaneously for all devices, but not separately for mobile devices and desktops.

If you decide to transform the online store, it’s essential to think about the following things:

 

  • Upload time

If your site takes a lot of time to show the user, customers will give up and leave the page before it is displayed.

 

  • Use less videos and animations

Users accessing your site through mobile devices use data transfer most often and do not want to download unnecessary videos.

 

  • Buttons and links

Pay attention to the size of the buttons so that they can be easily clicked. The same applies to connections. Also, check the correct operation and the exact route for which you want the customer to travel.