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Design Sprint
Inspired by the now-famous Google Ventures methodology, each project starts with an intense, 5-day discovery process that ends with empirical validation with real clients.
Outputs:
- Day 1: Problem Selection
- Day 2: Solution Sketching
- Day 3: Solution Storyboarding
- Day 4: Solution Prototyping
- Day 5: Solution User Validation
Goals:
- To have a singular focus for 5 days
- To gain confidence we’re headed in the right direction and/or need to pivot/adjust the product
- To rally internal stakeholders around a solution or feature set by making them a part of the process
User Experience Design& User Testing
Using the insights from the Design Sprint, your UX designer will flesh out the user stories, journeys, and states to create a clear, seamless and delightful experience. And most importantly iterative User Testing.
Outputs:
- Competitive analysis
- User personas
- Documentation of user tasks
- Outline of User Stories
- Clickable wireframe prototype of the core flow
- Qualitative feedback (i.e., interviews)
Quantitative user feedback (i.e., surveys)
Goals:
- To have a clickable wireframe prototype ready for user testing
- To gather feedback for correct prioritization of features prior to coding/development
- To iterate on the concept and design before spending any time coding/in-development
Visual Design
Simplicity is the ultimate sophistication. Work with our visual design team to create an elegant design that incorporates the latest trends and capabilities.
Outputs:
- Visual brand identity/user interface (UI) design for the majority of screens
- Full-fidelity, clickable prototype
Goals:
- To create the polished brand that users today demand
- To have a full-fidelity clickable prototype ready for user testing
Develop & Test
Agility is the name of the game. Our scrum-based Agile development methodology ensures frequent builds and gives you plenty of time to test and adjust. While our experienced Quality Assurance (QA) team will identify and manage testing.
Outputs:
- Fully tested and QA’d front-end and back-end code that matches agreed-upon specifications
Goals:
- To ensure a product is as bug free as possible at launch
- To ensure the product works as expected
Marketing & PR Launch
No app launch plan is complete without the proper marketing, PR and engagement tools to help it get discovered and retain users.
Outputs:
- Introductions to the right marketing partner(s) with the skillset and testing strategy needed for the product
Goals:
- To ensure a test driven marketing strategy allowing for quick learning and and efficient use of capital
- To help prioritize new feature development based on marketing learnings
Product Launch
Getting an app live on the web or submitting an app to the App Store can be a tricky process, but we will help you along the way to get your app published, so you can start monetizing.
Outputs:
- A first version/beta version/MVP live and in-market
- A prioritized backlog of future features based on user feedback
Goals:
- To launch at the right time based on market timing and growth/adoption strategy